We're very excited for you to learn neuromarketing! 

We have organized the content themes into duo lectures - one neuroscience and one marketing. 

Dr. Matt Johnson will set the neuroscientific foundation for each theme, followed by Prince Ghuman's lecture which will build upon the neuroscience with the marketing playbook. 

Take the memory theme, for instance. Dr. Johnson will explain what memory is at the level of the brain. Next, Prince Ghuman will build upon it with marketing applications for memory. 

Furthermore, each lecture is broken up into approximately 10-minute chunks for pacing and comprehension. Once the video ends, please click on the next one until the final video for the theme is completed.

Each of Dr. Johnson's lectures is followed by a short quiz. Each of Prince's lectures is followed by an exercise to put all of the above into practice. 

That is all, enjoy! We can't wait to see what you do with neuromarketing.

This session covers the fundamentals of neuromarketing: what it is, how it’s used, and what separates it from classical approaches to marketing.

This session is about the building blocks of the brain. We’ll start with basic neural communication and then zoom out to look more globally at neuroanatomy.

In this session, we explore how the neuroscience of vision can be applied to brand strategy and how brands can differentiate themselves using color.

This session uncovers the art and science of experience design, harnessing perceptual neuroscience to create incredible activations.

In this chapter, we examine how the brain learns from experiences, with a particular emphasis on statistical learning. We’ll also discuss how these statistics, once learned, form our associative network and allow us to make sense of the world around us.

This session focuses on how to understand a consumer’s existing associations, how to integrate them into brand strategy, and specific tactics to capture attention.

In this session, we'll explore a topic near and dear to us all: emotion. We’ll cover traditional approaches to understanding emotion, as well as a more novel framework. Lastly, we’ll turn to the neural and physiological underpinnings of the major emotional dimensions.

Emotions are powerful. In this session, we explore how they can be applied to branding, marketing, and storytelling.

This session focuses on the neuroscience of memory. We’ll explore the nature of memory, the basic pathway for explicit memories, and specific tools which optimize the likelihood that an experience will be laid down into long-term memory.

If the consumer can’t remember it, did it actually happen? This session explores how the neuroscience of memory can be applied in order to create experiences that are not only enjoyable in the moment but leave lasting impressions.

In this session, we explore how the neuroscience of decision-making can be used to optimize the customer journey.

In this session, we explore how the neuroscience of decision-making can be used to optimize the customer journey.

This session unpacks the neuroscience of human communication. This includes an overview of key brain regions involved, the concept of neural coupling, and factors that promote successful human-to-human communication.

This session builds on our growing scientific understanding of communication by illustrating how neural coupling can be applied within a marketing setting.

We now know how to use neuroscience to influence consumer psychology and drive marketing outcomes. But should we? In this session, we unpack the ethics of neuromarketing.

This session probes deeper into the science of attention. If we don’t notice it, can it still impact our emotions, thoughts, and actions? We explore the ethical implications of three different stimuli.