We're very excited for you to learn neuromarketing! 

We have organized the content themes into duo lectures - one neuroscience and one marketing. 

Dr. Matt Johnson will set the neuroscientific foundation for each theme, followed by Prince Ghuman's lecture which will build upon the neuroscience with the marketing playbook. 

Take the memory theme, for instance. Dr. Johnson will explain what memory is at the level of the brain. Next, Prince Ghuman will build upon it with marketing applications for memory. 

Furthermore, each lecture is broken up into approximately 10-minute chunks for pacing and comprehension. Once the video ends, please click on the next one until the final video for the theme is completed.

Each of Dr. Johnson's lectures is followed by a short quiz. Each of Prince's lectures is followed by an exercise to put all of the above into practice. 

That is all, enjoy! We can't wait to see what you do with neuromarketing.

This session covers the fundamentals of neuromarketing: what it is, how it’s used, and what separates it from classical approaches to marketing.

This session focuses on the neuroscience of memory. We’ll explore the nature of memory, the basic pathway for explicit memories, and specific tools which optimize the likelihood that an experience will be laid down into long-term memory.

If the consumer can’t remember it, did it actually happen? This session explores how the neuroscience of memory can be applied in order to create experiences that are not only enjoyable in the moment but leave lasting impressions.